One of the hottest niches in the fashion industry is designing and marketing fashion apparel for teens. Anyone will agree that teenagers are habitués of shopping malls, and discount apparel shops as well as designer outlets are picking up healthy profits from teens buying trendy outfits every season. Womens tops, athletic wear and sports shirts, short skirts and low-rise jeans are very popular items. Trendy clothes that sell at reasonable prices are hot for teenagers, and merchandisers who give them value along with great fashion benefit the most.

Womens fashion trends borrow heavily from trends for grown ups, but include one important distinction: teen fashions exist within strictly enforced fashion subcultures. Womens tend to dress in clothing that announces their affiliations and interests with crystal clarity.

Jeans, jackets, skirts, and shorts are hot as ever. Womens jeans now come in an assortment of styles, whether it’s slim fitting, low-waisted, or bootleg designs. Petite women with slim figures go for slim and snug designs, either with a tapered cut or boot-leg cut. Jeans are now made with colors ranging from the usual blue and black to light brown, red, and ochre.***